EARN¶
EARN is a metric that measures retention on a scale from 0.0 to 1.0, with 1.0 representing 100% of expected payments successfully reaching the bank account.
For measurement and comparison, EARN uses a month number to represent how many months from the pledge's start date you want to track. This is often referred to as "EARN 1" for the first debit success, "EARN 2" for the second debit success, and so on.
Example:¶
EARN 6 measures the retention of a single or group of pledges at the 6-month mark from their start dates, specifically in terms of recurring payments.
For instance, if 70 payments were expected after 6 months but only 30 payments were received, the EARN 6 for those pledges would be calculated as:
$ \text{EARN 6} = \frac{30}{70} = 0.429 $
This would be interpreted as a 43% sixth debit success rate.
Key Points:¶
- The EARN calculation considers the payment frequency of each pledge.
- It provides a straightforward yet powerful way to compare retention data across pledges.
- When filtering by an EARN number, only recurring donors with a start date older than the filtered number of months will be included in the charts.
This metric allows you to gain valuable insights into how well your recurring donations are being retained over time.
